The initial press release was extremely brief considering the significance of the car. In late summer 2008, the Company issued the following text accompanied by a single, side view, image of a silver coloured 2 door coupe.

“One-77 fuses advanced technology with stunning Aston Martin design to create possibly the world’s most desirable automotive art form. Based on a sophisticated carbon fibre chassis with a handcrafted aluminium body, this 7.3 litre V12 super car will deliver exhilarating performance for a strictly limited number of discerning customers.”

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